We Light Candles
The Goal
We Light is an artist-led candle-making company that provides theatergoers with a front row scent in their home that’s equally great for the pocketbook, arts workers, and the environment. Complex and curated scents hand-poured with love into each and every candle. No factory — just artists.
We Light original website design
When We Light first launched there were only three scent options. I wanted to design a minimalist site that highlighted Antonio DeLucci’s stunning product photography.
As the company grew, and more candles were made, we adjusted the site design.
The next homepage iteration was designed to be bold and fun, welcoming the audience in and playing with the bright yellow in the product photography. I framed the candle images in arches as a nod to the arch-like illumination that candles of this shape emit.
Dedicated pages cycle through to highlight seasonal collections and limited edition pours.
In preparation for the 2021 Holiday season, the decision was made to move to Squarespace 7.1. I kept the arches, and bright yellow, but simplified the fonts for legibility and style, and leaned into the interactivity as visitors explore the site.
