The Conjurors' Club
The Goal
The goal was to create an interactive experience, with branded packages, membership pins, and items for use during the show mailed to ticket buyers. Web needs were twofold — create a website for The Conjurors’ Club itself, and create a digital speakeasy “entrance” to the virtual show.
The Conjurors’ Club aims to be the most welcoming secret society ever. The Club is home to a community of magicians from all around the world and to all those who have taken the oath.
For the first time in 100 years, the most secret magic society will convene and pull back the curtain for a few lucky outsiders. Pour yourself a drink and immerse yourself in the arcane and mysterious through an interactive virtual experience that is changing the face of modern magic.
The Conjurors’ Club is both an event and a community. I worked with mentalist Vinny DePonto and magician Geoff Kanick to build a Brand Identity, interactive web home, and digital speakeasy entrance for their digital run with A.R.T.
When ticket holders first visit Jean Eugene's Fine Watches, it appears to be a watch shop, before the logo transforms into The Conjurors' Club logo and visitors are allowed "into the back" where the club meets. Ticket holders were sent a link and a password was required to "enter The Conjurors' Club" like a speakeasy.
I designed two logos that could transform into each other, both using the same central logomark. The logomark references a watch face as well as the two “C”s of the Club’s name. It also plays on the idea of the performer and the audience combining to make the magic happen.
THE CONJURORS’ CLUB BRAND GUIDE.
I utilized textures from old book covers and created a fun but slightly muted palette.
Utilizing the central Conjurors' Club double C logomark, I created an enamel pin design that also referenced the duality discussed throughout the show. As a visual reference I looked at old membership and union enamel pins from the 1940s through the 1960s. Pins were sent to audience members prior to their showtime.
