Time for a website renovation.
Whether you’re looking to expand or you need a gut renovation, we’ll keep what works and change the rest for a redesign that’s foundation-deep.
Does this sound like you?
You’ve recently rebranded, gotten new photos or footage, and want your site to showcase them with a fresh look.
You’re not seeing the results you want with your website but aren’t sure what’s going on. You need someone to diagnose the problem, fix it, and make sure you have the tools you need to maintain it.
You want to move to Squarespace or Webflow from another platform. You’re looking for an easier website management experience.
Your website no longer aligns visually with your business. Maybe it feels outdated, or your business has grown and shifted, but your website hasn’t.
There's a gap between what you envision for your website and what you can accomplish on your own, especially when it comes to the technical stuff.
You built your website with Squarespace, but you’ve hit a wall. You know what you want but not how to get there.
Audit. Strategize. Redesign. All ending in a near-seamless transition so you don’t have to put your business on pause.
Prepare
Prepare
Prepare
Prepare and share your content & provide additional information. A thorough audit of your website and assets across 5 elements: content, accessibility, SEO, design, and workflow. Gather and optimizing copy and all assets for your website. We always start with content structuring to streamline the design & development process.
Discover
Survey your business, brand, and your target audience. Through the Discovery Questionnaire & (Web)Site Survey, you'll provide your take on what needs to happen, your goals, and your data.
We'll conduct our own audit. You’ll get a full report and explanations so everything’s crystal clear.
Gather & Prepare your Materials
Then it’s time to gather & optimize all your content — your copy, media, & any new assets.
Plan
Plan
Plan
It’s time to draw up the plans, designing a cohesive whole while paying attention to the key purpose of each page.
Strategize & Organize
Strategically designed site architecture — the underlying organization of your website's content — following SEO & UX best practices.
We'll keep what's working and change the rest.
Design
Design
Design
Fleshing out the structural plan into a full design. We’ll ideate, iterate, and hone key page designs to present at our kickoff call. Two rounds of revisions included. Then we’ll work up full site mockups so we can handle notes before building begins.
Ideate
Initial design ideation. Iterating designs following our strategy.
Key Page Design
Design key page mockup to share on our kickoff call.
Full website design
Fleshing out the structural plan into a full design.
Develop
Develop
Develop
Construction begins. We’ll work to ensure that development doesn’t include downtime on your site except when absolutely necessary. The initial web build will bring the mockups to life. Refinement comes next, wrapping up all the detail work that goes into an accessible, search engine optimized website.
Initial build / Renovation
Developing the full site mockups into an initial site build, whether we're building on a new platform or on your existing website. Additional responsiveness incorporated.
Revisions & Refinement
Revisions on interactions and responsiveness, plus testing, & underlying technical adjustments.
Launch
(Re) Launch
(Re) Launch
It’s time to go live with your redesigned website and show off your renovation.
Launch Call
We'll re-launch your website live on a video call. We’ll move over your domain, unlock your site, or publish changes for a seamless transition.
Handoff
You'll receive custom training videos & guides to help you manage your renovated site with ease.
Quality Assurance
Quality assurance check-ins and troubleshooting for 30 days post-launch.
Your website renovation includes:
Re-designed website & development to bring it to life
including blog / portfolio / database template.
Mobile responsive design that looks great on every device.
(Up to) Two Rounds of Revisions for each design milestone.
Web development, using custom code to support and enhance design on Squarespace or Webflow.
- on-page and technical optimization for search (SEO)
- web accessibility (WCAG 2.2 conformant design)
- UX (user experience)
URL mapping to prevent errors and preserve SEO.
Guides and training every step of the way
Deep Dive Discovery Questionnaire & (Web)Site Survey
Project Dashboard & Content Inventory
Guides on SEO, Web Accessibility, & Glossary of Web Jargon
Content Preparation Guides & Copy Prompts
Website Audit
1-Hour Strategy Session
Training Videos & Guides
Quality Assurance checks & troubleshooting for 30 days after launch
Timeline
8-12 weeks from all assets (copy, media) being received.
Get an instant estimate
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Eden Connelly Tallarico, New Money Social Club
“…The part I enjoyed the most was when you shared the "draft" with me and it was completely perfect. I felt like you caught my vibe completely and were able to just work your magic.”
Frequently Asked Questions
No, my pricing does not include the cost of a Squarespace or Webflow subscription, hosting fees, or any third-party membership costs, such as G-Mail, Mailchimp, or your domain name. I’ll review these costs with you, but they are additional charges to consider when looking at your budget.
Your input is crucial to the project, but once content is gathered, your heavy lifting is pretty much done. Here’s what you’ll be expected to do:
Answer the Discovery Questionnaire
Gather, optimize, and upload all content to your Content Inventory on Notion. A crucial part of this is providing photo credits and captions.
Provide prompt feedback
I believe in being up front and transparent about pricing. I offer tiered package pricing. The tiers are based on the size of your business / company / venture.
TIER I — $4000
Individuals, sole-proprietors, solo service providers, and causes.
TIER II — $5000
Collectives, non-profits, and small businesses with 2-5 employees.
TIER III — $6000
Companies and businesses with 6+ employees, corporations, or anyone with the funds who wants to pay it forward to subsidize pro bono projects.
There are optional add-ons you can build into your custom package.
If you find these prices cost prohibitive, especially if you are trans / Two-Spirit / nonbinary, Black, Indigenous, and/or disabled, please reach out. I offer sliding scale pricing and also take on select projects pro-bono.
All projects are split into at least three payments. My standard is one 20% retainer payment to book, 40% on our development kick off date, and the other 40% after your site is launched. However, if you'd like to structure additional payments, just let me know and we'll work it out!